Selma: The AI sales agent for insurance

Selma - The AI sales agent transforming insurance

Over 70% of online insurance prospects abandon their purchase journey. Meet Selma, OpenDialog's AI-powered sales agent built exclusively for insurance. Operating 24/7, Selma converts more quotes into policies, upsells add-ons, and answers questions in real time.

Unlike generic AI, Selma is designed for regulated industries through OpenDialog's SAFER Benchmark™, ensuring compliance and security while remaining personalised and brand-aligned.

Real results

A UK motorbike insurer achieved 15% more conversions and £1.9m potential annual GWP uplift in just four weeks.

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