Protecting brokers’ digital marketing spend with Selma

Overview

UK insurance brokers are spending millions each year to drive customers into digital quote journeys - yet most never make it to purchase.

• Average cost per digital quote journey: £15–£30

• Industry-average quote-to-purchase drop-off: 70-90%

For every 10,000 consumers entering a quote journey, brokers are typically investing £150,000–£300,000 before even considering operational costs - yet only a fraction convert to policyholders. Wasting money, and driving up insurance premiums.

This is not just a marketing inefficiency. It is a profitability drain that directly impacts customers, margin, growth, and shareholder returns.

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