AI in insurance podcast – Episode 8: market logic software

We’re back with another episode of the AI in Insurance podcast! 

In episode 8, we’re joined by Daniela Zuin, Chief Marketing Officer at Market Logic Software. 

With her rich background in tech and marketing, Daniela shares a fresh perspective on how AI is transforming not just insurance, but the broader technology landscape.

Expect insights on innovation, industry shifts, and what’s next as AI continues to reshape how we work and connect with customers.

Listen below! 🎧

Video timestamps

• Introduction of Daniela Zuin and Market Logic Software – Danny welcomes Daniela to the podcast and introduces her background and Market Logic Software. [00:00:11]

• Impact of AI on Market Logic’s customers – Daniela explains how AI chat interfaces like DeepSight have transformed the way customers access and use market research data daily.[00:02:38]

• Caution and trust issues around AI-generated insights – Daniela and Danny discuss how big enterprise customers are cautious about credibility, hallucinations, and accuracy in AI outputs before rolling it out widely. [00:06:08]

• AI’s Role in Data Accuracy and Marketing Dependencies – Daniela highlights the challenge of AI systems relying on other AIs and data sources, stressing that inaccurate or untrusted data can lead to flawed outputs like marketing campaigns. Knowing the source and trustworthiness of data is crucial. [00:11:34]

• AI Adoption and Impact on Product Launches – Daniela shares research showing only 60% of key decisions use data due to silos and delays. She emphasizes AI’s potential to speed up research and improve launch success, with 80%+ expecting better product launches and advertising outcomes. [00:18:00]

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